How to Write an Effective Customer Success Manager Cover Letter and Resume (2023)

Customer success managers (CSMs) are crucial for the success of an organization. From bridging the gap between consumers and companies to understanding and fulfilling customer needs, CSMs have a lot of responsibilities. Therefore, your customer success manager cover letter and resume needs to include in-depth details about your skill and experience level.

Your cover letter and resume will give the recruiter a quick overview of your professional experience and help them decide whether you’re a good fit for the job. In this article, you will delve into the requirements of a customer success manager resume and cover letter and find tips and sample templates that give you an idea of the perfect customer success manager job application.

How to Write an Effective Customer Success Manager Cover Letter and Resume (1)

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Customer Success Manager Cover Letter Guide

Typically, a customer success manager cover letter should be brief and to the point. The letter should highlight crucial CSM skills, including excellent communication, emotional intelligence, teamwork, and self-motivation. You will also explain how your qualifications align with the role and will help the company attract more customers and foster strong relationships.

Why Does Your Customer Success Manager Cover Letter Matter?

According to the US Bureau of Labor Statistics (BLS), management occupations will experience a nine percent job growth rate between 2020 and 2030. That means customer success manager positions will be in high demand, creating a lot of competition in the job market. Preparing an outstanding cover letter helps you attract the hiring manager’s attention.

In addition, hiring managers go through hundreds of cover letters, trying to find the perfect candidate. Your cover letter gives an overview of who you are and why you’re the right fit for the job. In fact, your cover letter determines whether or not the manager will pay attention to your resume.

A customer success manager should be an effective communicator. Your cover letter allows you to showcase vital CSM traits, including perspective, customer responsibility ownership, and ability to achieve career goals. Your cover letter gives the hiring manager a taste of your personality and experience as a customer success manager.

Essential Components of Your Customer Success Manager Cover Letter

The common cover letter format is almost the same across the board. However, to prepare a powerful cover letter as a CSM, you must focus on customer satisfaction. You will impress recruiters by giving an overview of how you’ll improve the company’s customer service strategy. Below are key components of a customer success manager cover letter.

  • Contact information and date. The cover letter should include your contact information and the recipient’s contact information. This is mandatory because the hiring manager will use this information to contact you if you advance to the next stage. The data also shows that you applied for the position within the given timeframe.
  • Salutation. Here, you will address the hiring manager directly. If you have the recruiter’s name, including it in the salutation makes the greeting more personable. If you don’t have the name, you can contact the company to find out.
  • Opening paragraph. The opening paragraph should be concise and engaging. You will name the position you’re applying for and include a description of why you’re the right fit for the job. Write the introduction in a captivating way to make the reader interested in your application.
  • The body. Here is where you have the opportunity to sell yourself to the prospective employer. Highlight your CSM skills, why you want the job, and explain how your skills align with the job description and can help the company’s customer loyalty and retention. Include your CSM achievements and critical skills, like communication, analytical skills, and problem-solving skills.
  • Closing paragraph. This is a short paragraph that concludes your application. The paragraph includes a note of thanks to the recruiter and a polite call to action to entice the recruiter to ask for a job interview. Include a simple salutation, such as “Sincerely” or “Kind Regards.”

5 Tips for Writing a Strong Customer Success Manager Cover Letter

Although most people believe recruiters barely read cover letters, that isn’t always the case, especially in roles that require strong written communication skills. You should always strive to submit a well-written CSM cover letter to help you stand out and advance to the interview stage. With that said, here are five essential tips to help you write an excellent cover letter.

  1. Customize your letter. Writing a generic cover letter is the easiest way to get removed from the application process. Hiring managers read many cover letters. Make a point to write a new cover letter for each job opportunity, ensuring your experience and skill set match the job description.
  2. Explain how you’ll prioritize the customers. As a CSM, you must focus on goals that prioritize the customer. Explain to the employer how you will foster customer relationships, expand the company’s customer base, and ensure customer satisfaction. Companies hire customer success managers primarily to improve customer experience.
  3. Include concrete results. Customer success manager jobs deal with results. You will increase customer retention by a specific percentage, initiate a certain number of customer success programs, and create marketing campaigns, among other things. Mention your most successful initiatives and add figures to capture the reader’s attention.
  4. Keep it short. Cover letters should be concise and under one page. Only highlight the relevant and most significant achievements. The hiring manager will also go through your resume for a detailed breakdown.
  5. Proofread your cover letter. Remove grammatical errors and formatting mistakes from your cover letter. A well-written cover letter convinces the hiring manager of your writing skills, communication skills, and attention to detail.
» MORE: How to Write an Effective Software Sales Cover Letter and Resume

Customer Success Manager Cover Letter Example

Writing a cover letter from scratch can often seem daunting, especially if you haven’t done it before. The example below will help you to format and write your own cover letter for a customer success management position.

Customer Success Manager Cover Letter Sample

Your Name

(Video) How To Write a Cover Letter For Customer Success Managers? | Example


Phone Number


November 18th, 2021

Dear Hiring Manager,

I am writing to express my interest in the customer success manager position listed on your company website. I believe I am the best candidate for this role because I have an excellent track record in delivering outstanding customer retention numbers and successful customer initiatives.

I have also seen your company’s high-quality service to its customers and commitment to unique company culture. I believe I can apply my skill set to maintain the company standards and improve customer loyalty.

As a customer success manager with five years of experience, I have developed mutually beneficial relationships. I also increased online sales for my previous employer by 60% within two quarters of 2021. I oversaw the day-to-day customer operations, including training the customer success team, coordinating events, planning customer retention campaigns, and responding to customer complaints. I possess great interpersonal skills, organizational skills, and customer service skills to help move the company forward.

I have attached my resume for a detailed breakdown of my responsibilities and achievements over the years. I would be humbled by the opportunity to discuss how my expertise and skills can benefit your company. Thank you for your time, and I look forward to hearing from your team.

Kind regards,

Your Name

Customer Success Manager Resume Guide

How to Write an Effective Customer Success Manager Cover Letter and Resume (2)

Your customer success manager resume is an integral part of the job application. The resume gives an in-depth look at your professional experience and should be well-organized to showcase your professional achievements and skill level. Keep reading to explore all the components and essential tips for writing a customer success manager resume.

Why Does Your Customer Success Manager Resume Matter?

Customer success manager resumes help recruiters narrow down on the best candidate for the role. The document features all your CSM skills, professional experience, educational background, certifications, and other relevant information. The resume allows you to emphasize your strongest skills and accomplishments as a customer success manager.

Aligning your skills to match the job description will help you prepare a successful resume. If they mention any specific CRM software, make sure you list it by name on your resume, as well as customer engagement strategies that proved successful in your previous experience. Use specific figures whenever possible as evidence to back up your abilities.

» MORE: How to Write an Effective Staff Accountant Cover Letter and Resume

Essential Components of Your Customer Success Manager Resume

If you want to advance to the next stage of the application process, you need to understand the components that make up a successful CSM resume. To help you stand out, we highlight the essential components of a CSM resume below.

  • Contact information. The first part of the resume is a header with your full name, phone number, email address, LinkedIn profile, and other relevant information. Keep in mind that this information should be the same as the contact information on your cover letter.
  • Resume summary. This section summarizes who you are and how your skills fit a customer success manager position. It is a brief professional statement to convince the hiring manager to keep reading.
  • Work experience. The work experience section is the most significant part of your resume. You will use this section to showcase your key achievements and responsibilities as a CSM. Describe your duties in bullet points and reorganize your duties to match the job description. Include numbers when talking about your achievements.
  • Education. For this section of your CSM resume you only need to include relevant education information, including the highest degree of education, relevant coursework, and extracurricular activities that align with the job description.
  • Skills. This is an important section for hiring managers because it helps separate qualified candidates from other job seekers. Tailor your resume to match what the recruiter is looking for. Primary skills for every CSM include analytical skills, proactivity, leadership, strategic planning, managerial skills, and technical skills in CSM software and hardware.
  • Certifications. Certifications are meant to help demonstrate the strength of your skills. For example, the CCSMP certification provides you with tools that ensure high-quality performance and can help you stand out from other applicants.
  • Extra sections. These sections are not mandatory, but they are beneficial in showcasing your ability as a CSM. You can add your management memberships, volunteer work, language skills, hobbies, and any relevant awards.

5 Tips for Writing a Strong Customer Success Manager Resume

You must take multiple factors into consideration when writing a customer success resume. The formatting, font, spacing, and file type are all important in ensuring the success of your document. Remember, if your resume doesn’t appear professional, you are less likely to proceed in the hiring process. Here are five essential tips for writing a strong resume.

(Video) Write an Amazing Cover Letter: 3 Golden Rules (Template included)

  1. Format. You should format your resume in reverse chronological order, starting with the most recent achievements. Use a simple font and a font size of 10 to 12 to make it easy to read. In addition, your line spacing should range between 1 to 1.5, and the margins should be 1 inch on either side. Don’t forget to submit your resume in PDF form unless instructed otherwise.
  2. Use keywords. Nowadays, most organizations rely on screening software to go through resumes. This software will detect essential keywords based on the recruiter’s search items to narrow down the best resumes. Therefore, always thoroughly go through the job description and requirements and tailor your resume to match all the relevant keywords.
  3. Be original. As mentioned earlier, hiring managers can detect a generic resume or cover letter. Therefore, always draft a new resume for the role, including factual information. When recruiters conduct a background check or check online portals, your information should be accurate.
  4. Remember to include figures. Including numbers in your resume helps drive your achievements. When an employer can see the number of customers you brought in within a specific time or the percentage of sales and customer success programs you created, it is easier for them to believe in your ability.
  5. Research the company. Researching the company can help you with the cover letter and resume. You can use the company profile to create a convincing summary when writing a career objective at the beginning of your resume. Do your research and include company information in your application.
» MORE: Get Hired: The Top Skills Employers Look For

Customer Success Manager Resume Examples

The CSM resume examples below will give you an idea of how to implement the tips and components by providing a practical example. We included a sample work experience section of a CSM resume, as well as a complete CSM resume template.

How to Write an Effective Customer Success Manager Cover Letter and Resume (3)

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Customer Success Manager Resume Sample: The Work Experience Section


Senior Customer Success Manager, 2019- present

XYZ Creatives, Miami, Florida

  • Led a department of 40 freelance and full-time staff members and reduced department backlog by 30 percent.
  • Successfully created and maintained 67 customer accounts.
  • Increased the company’s customer retention rate by 40 percent.
  • Conducted ten CSM software application webinars and introduced three annual customer success programs and an AGM.

Customer Success Manager, 2017-2019

Auto Mack Motors, Austin, Texas

  • Managed a customer success team of 30 staff members.
  • Oversaw day-to-day customer interactions to ensure customer satisfaction.
  • Increased the company’s customer retention rate by 45 percent.
  • Conducted quarterly reviews and regular team meetings to implement new customer service strategies and feedback on customer success performance.

Sample Customer Success Manager Resume Template


Job Title

City and State

Phone Number

Email Address


LinkedIn Profile


Write a professional summary about yourself and your career. In addition, explain how you will benefit the company if you get the job. Remember, this only requires one to three sentences.


Role, Year

Company, Location

  • Describe responsibilities and achievements in bullet points. (List work experience in reverse chronological order)


Degree Program

School, Location


Graduation Year

(Only list your most recent and relevant education history.)


List your skills using bullet points.


Include your customer success manager certifications

  • Certification, Year

Tip: You can break down the extra sections using the format above. Only include relevant information.

(Video) How To Make a Resume For Customer Success Managers | Resume Example

Customer Success Manager Resume Template Resources

  • Kick Resume. Kick resume features CSM resume examples and templates. In addition, you can use their resume builder to prepare a CSM resume within minutes.
  • Zety. Zety is one of the best sites for CSM resumes. You will find right and wrong examples, step-by-step tips, and resume samples. You can use the detailed resume template with all the tips and tricks they provide.
  • Get Cover Letter. This site features thousands of cover letters and resume templates that you can use to prepare a powerful resume. You will find several samples, formats, and tips.

Importance of a Customer Success Manager Cover Letter and Resume

Customer success manager cover letters and resumes are an important part of the hiring process. A prospective employer needs to be impressed with your job application before offering you a job. In addition, your CSM resume and cover letter showcase all your skills and professional experience, allowing you to negotiate a good salary.

Customer Success Manager Cover Letter and Resume FAQ

How do I prepare a successful resume and cover letter as an entry-level customer success manager?

As an inexperienced customer success manager, you can list your educational history, degree, certifications, and any work or volunteer experience that is relevant to the role. In addition, write a captivating resume summary and cover letter explaining how you intend to tackle the role as a beginner.

Should I include my email address?

Yes. Your contact information is very important because it provides a mode of communication for the hiring manager. Most companies will give you feedback through your email address and only make phone calls in the last stage of the hiring process with successful candidates.

What are the essential skills to include in my cover letter and resume?

As a customer success manager, you must prove that you are goal-oriented, organized, and proactive. Include managerial skills, organizational skills, leadership, communication skills, CSM software knowledge, interpersonal skills, and other soft skills.

What is the role of a customer success manager?

A customer success manager is solely responsible for ensuring customer satisfaction. You will hold a hybrid position where you will tackle company sales and improve customer service through various methods and strategies.

(Video) How to Answer Customer Success Manager Interview Questions (with examples!)


1. Do you need to write a cover letter for that customer success job?
(The Customer Success Project)
2. The 4 Sentence Cover Letter That Gets You The Job Interview
(Andrew LaCivita)
3. How to write a Customer Service cover letter
4. PROVEN 3 Sentence Cover Letter - Best Cover Letter Format & Examples
(Self Made Millennial)
5. Customer Success Resume Checklist to help you update your resume and stand out
(The Customer Success Project)
6. Top 5 Activities of a Great SaaS Customer Success Manager
(Dan Martell)
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