15 Small Business Branding Examples That Will Inspire You (2023)

Table of Contents

  • Introduction
  • 15 Inspiring Small Business Branding Examples
  • Key Takeaways
  • FAQs
  • Conclusion

Small businesses often face several brand challenges. They have to build a brand on a small budget and at lightspeed. Larger businesses have in-house teams to deal with business branding and marketing, which small business branding lacks. However, there are a few important assets that a small business possesses that even the larger organizations lack.

A global brand can never have the personal connection of a friend and family with connections. Furthermore, the emotional connection, personal dialogue, and the bond of trust built by small businesses help them in the longer run. These small business branding examples we’ve listed below will provide you with an insight into a brand strategy for small businesses.

15 Inspiring Small Business Branding Examples

1. Made with Local

This meal service provider buys supplies from local farmers and collaborates with an organization that assists people with developmental disabilities find work. They also have some of the most beautiful culinary photography we’ve ever seen. Apart from being a people’s brand, “Made with Local” portrays a good small business branding and marketing strategy.

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2. Ricola Cough Drops

You might think that cough drops can only be packaged in a certain way. Think again! Ricola’s Unwrap your voice packaging of cough drops changed how cough drops are marketed. The twisted packaging of the cough drops was meant to resemble the sour throat. It featured cartoon heads whose necks descended in the wrappers only to be relieved while opening the cough drops.

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3. Death Wish Coffee

Death Wish, branded as “The World’s Strongest Coffee,” plays up the “death” angle quite literally. The excellent branding and positioning of Death Wish result from extensive audience research. Death Wish discovered a new part of the coffee market that doesn’t care about taste; they simply want to feel awake. Their success has made them a classic marketing example, and they even had a Super Bowl commercial.

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4. Folklorious

Quim Marin, a designer based in Barcelona, created this lovely branding for the online accessories retailer Folklorious. Marin combined classic artwork, illustrated design, and photography with contemporary graphic elements and typography. As a consequence, the brand identity is varied, sophisticated, and one-of-a-kind.

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5. Eat My Shorts

Inspired by the famous Simpson’s line- Eat My Shorts brand offers gender-neutral clothing designed by Malena Blas. Tomás Salazar, a Mexico-based graphic designer, created a modern brand identity and product packaging. This campaign was a hit and increased their sales.

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6. And Union

AND UNION changed the way beers are sold. They transformed the traditionally-looking boring beer cans into fresh-looking cans that resemble soda cans. This change in the packaging was received well, and many youngsters boasted these cans on their Instagram timelines.

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7. Elo Soap

Elo is a brand that specializes in Greek Soap manufacturing. When the brand wanted to launch the Greek God soap series featuring olive-oil soaps, they approached Mike Karolos. The challenge was to create a product that stands out from all the usual greek gift store items. Mike created the design that had actual illustrations of the Greek Gods. It not only had the local connection but a unique appeal to it.

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8. Bony to Beastly

Bony to Beastly is an online business that assists people in gaining muscle. What makes Bony to Beastly such a great example of small business branding is that it conveys a vital benefit immediately. There weren’t many resources on this subject before Bony to Beastly struck the scene. Its creativity is straightforward, but it conveys a powerful message in a short amount of time.

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9. Qoñi

Qoñi is a small artisan community in Puno, a city in Peru. It’s known for creating hand-knitted scarves, socks, shawls, and gloves from alpaca fleece. The brand desired to present itself as a modern fashion brand to be recognized globally.

Qoñi worked with Leo Burnett, a Canadian graphic design studio, to develop a brand new visual identity, right from the brand story to lookbook, and extending to retail tags and promotional material.

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10. Bombay Electric

Bombay Electric is a premium fashion select store in Mumbai, and Paris-based designer Michael Thorsby developed their vivid, kaleidoscopic new branding. The appeal of the kaleidoscopic packaging created a buzz among users.

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11. Vinome

Check out Vinome if you’re a wine enthusiast or simply seeking new wines to sample. The company examines your DNA to determine which flavors you are genetically prone to enjoy. Then it offers you wine depending on your preferences. Also, have a look at that fantastic logo design! The double helix DNA corkscrew is a great logo.

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12. Notel

This strikingly out-of-the-box hotel deserved some bold branding decisions and the agency Selftitled more than delivered. Notel comprises six refurbished Air Stream trailers parked on a roof, and Selftitled was tasked with providing creative direction and developing a compelling brand concept for the entire enterprise.

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13. Tentsile

Tentsile is a firm that makes a lightweight tent that hangs like a hammock off the ground. The product’s logo simply explains how it works (suspended between three trees).

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14. Sneaky Veg

This food blog aims to incorporate more veggies and fruits into children’s diets through simple, enjoyable dishes. Mandy Mazliah, the site’s founder, also offers vegetarian and vegan options. Even though it is aimed at children, the Sneaky Veg website has a rather adult air to it.

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15. Finfolk Productions

We’ll tell you what Finfolk Productions makes if you couldn’t tell from the name. Mermaid attire! Mermaid tails, flip-flops, and mermaid scale leggings are available for youngsters and adults. They don’t go crazy in the design department, unlike what you’d think. Their website features a lovely pink color scheme that runs throughout.

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Key Takeaways

If you observe the above examples keenly, you will notice the following important requirements of effective Small Business Branding:

Visual appeal

The visual appeal of the campaign or the design stays longer in the user’s mind. The content must have some unique visual appeal for the users.

Emotional appeal

Storytelling is the longest and the most effective way of marketing used by brands. If the user connects with the brand emotionally, he will stay connected as a loyal customer.

Crisp and quirky

Any direct sign or a quirky appeal of the brand hits the right node. Quirk is the new trend in marketing.

Simplicity at its best

Some brand names speak for themselves. Adding too much might spoil the brand’s value. It is better to allow simplicity to attract more eyes towards the brand.

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Identifying the viewer

Before you begin marketing your goods, you must first identify your target audience. Who are your target audiences, and what do they do?

For example, if you offer baby products, your target audience would primarily be pregnant women or new mothers.

When developing a brand, it is critical to understand who you are attempting to reach. This will allow you to personalize your mission and marketing plan better. It will assist you in determining the lifestyle and behavior of your customers. You will be able to position your goods more effectively in the market.

Unique brand identity

Creating a logo and tagline for your brand is important in brand creation. This is critical because your logo will appear on everything related to your business. This includes the packaging, marketing collateral, business cards, and more.

A business logo serves as a visual representation of your brand’s identity. That is why you should invest time and money in creating something that speaks to your company’s goal.

Conclusion

Taking up a branding project for a small business can be a good opportunity for agencies and freelancers to experiment with creative work without the heavy pressures and constraints of larger accounts.

Large corporations may have several decision-makers with specific concepts and requirements to keep their existing brands constant. However, smaller businesses are usually more open to exploring new creative approaches and can move faster to apply them.

We hope these small business branding examples we’ve listed will help you find some branding inspiration for your small business.

FAQs

1. How important is branding for small businesses?

Aside from a memorable logo, good branding boosts a company’s worth, gives staff direction and drive, and makes recruiting new customers easier.

2. What is branding, and what are its examples?

Establishing a unique selling proposition of a particular product or service by distinguishing it from the competitors is known as branding. Branding methods include logos, taglines, jingles, and mascots.

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3. What are the four branding strategies?

The four brand strategies are line extension, brand expansion, new brand strategy, and flanker/fight.

4. How can I make my brand famous?

You can make your brand famous through one of the following ways:
Building a good brand story
Crafting unique content
Standing out as a brand through unique campaigns

5. What are the three things that are included in branding a business?

A brand conveys three important messages: ownership, excellence, and inspiration. Most individuals we talk to believe that a brand is just made up of a few aspects like colors, fonts, a logo, and a slogan.

6. How to make a brand go viral?

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Here are some quick tips to make your brand possibly go viral:
Find a great hook
Come up with quirky and interesting content that people would want to share
Correctly identify your audience
Make it as visual as possible

FAQs

What is an example of good branding? ›

Amazon is the one example of a brand that takes something everyone else already does and accomplishes it more efficiently and more conveniently for customers. As a result, they have become a great brand through sheer effectiveness.

What is an example of a business brand? ›

Although brands are generally intangible, we often associate things like products and names with brands. Examples include Apple, Nike, Coca-Cola, Advil, and Tylenol.

What is branding and give 5 examples of branding? ›

Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, taglines, jingles or mascots.

What are the 5 types of branding? ›

Five Different Types of Branding Strategies
  • Company Name Branding. Well-known brands leverage the popularity of their own company names to improve brand recognition. ...
  • Individual Branding. ...
  • Attitude Branding. ...
  • Brand Extension Branding. ...
  • Private-Label Branding.
6 Aug 2018

What is an example of a personal brand? ›

Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include: “I help individuals reassess their life choices to discover their true paths to success.” “I develop sustainable business models and marketing strategies to fuel small business growth.”

How do you brand yourself answer? ›

Five Tips to Branding Yourself
  1. #1: Define your brand and become an expert. ...
  2. #2: Establish a presence. ...
  3. #3: Generate brand awareness through networking. ...
  4. #4: Remember the 3 Cs of branding. ...
  5. #5: Get feedback from those who know you best—at work, at home, anywhere.

How do I sell myself as a brand? ›

This article explores 14 steps to branding yourself successfully.
  1. Step 1: Determine your unique value proposition. ...
  2. Step 2: Find out how others see you. ...
  3. Step 3: Identify your goals. ...
  4. Step 4: Identify your target audience. ...
  5. Step 5: Reorganize your priorities. ...
  6. Step 6: Pay attention to the details. ...
  7. Step 7: Update your resume.

What are the 5 A of personal branding? ›

The 5 Vital Rules of Personal Branding
  • Clarity. In order to make yourself recognizable to your target audience, focus on your goals and what makes you unique. ...
  • Your story matters. People connect with stories and with real-life emotions. ...
  • There's always a downside. ...
  • Wear your brand upon your sleeves. ...
  • Leave your legacy.
8 Mar 2022

How do I brand my local business? ›

The 7 Steps of Brand Development
  1. Outline Your Brand's Purpose. ...
  2. Research Competitor Brands. ...
  3. Decide on Your Target Audience. ...
  4. Determine Your Brand Personality. ...
  5. Develop a Brand Story and Messaging. ...
  6. Create a Visual Identity. ...
  7. Integrate Your Brand Into Your Business.
11 Jan 2021

What are 5 tips to building your own personal brand? ›

Personal Branding: 5 Tips to Establish Yourself In Any Industry
  • Decide What Sets You Apart. What makes you the salesperson to remember? ...
  • Make Sure the Right Content Is Being Found. ...
  • Start Networking to Build Your Brand. ...
  • Find Ways To Make Your Personal Brand Stand Out. ...
  • Keep Your Information Updated.

What are the 12 brand archetypes? ›

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

What are 3 examples of products? ›

Examples of products
  • Magazines.
  • Toothpaste.
  • Food.
  • Candy.
  • Laundry detergent.
  • Shampoo.
3 Jan 2022

What are 6 keys of product success? ›

6 Keys to a Successful Product Launch
  • Make Sure You Have a Product Fit. The first steps of preparing for a successful product launch begin at the genesis of product development. ...
  • Know Your Metrics. ...
  • Conduct User Research & Market Evaluations. ...
  • Develop Your Messaging. ...
  • Build an Early Customer Base. ...
  • Collect & Implement Feedback.

What are the 3 types of brands? ›

The Three Types of Branding
  • A corporation or company brand.
  • A product brand.
  • A personal brand.

What are the 9 types of brand names? ›

The nine types of company brands and what to do about them
  • Disruptive brands (e.g. Virgin) ...
  • Conscious brands (e.g. Patagonia) ...
  • Service brands (e.g. Ritz Carlton) ...
  • Innovative brands (e.g. Apple) ...
  • Value brands (e.g. IKEA) ...
  • Performance brands (e.g. AmEx) ...
  • Luxury brands (e.g. Mercedes-Benz) ...
  • Style brands (e.g. Target)
19 Dec 2019

What is basic branding? ›

Branding is a way of highlighting what makes your business different from your competitors. Customers have both rational and emotional reasons for choosing products and services, and branding can help connect with an audience on an emotional level.

What are the 7 elements of brand identity design? ›

A logo, packaging, typography, and personality all represent a brand, along with customer service, price, product quality, and corporate responsibility, but a brand is a bit more intangible. It's emotional, visual, historical, and human.

What are the 6 brand elements? ›

The Six Elements of a Brand
  • Brand voice.
  • Brand identity.
  • Brand promise.
  • Brand values.
  • Brand targeting.
  • Brand positioning.
7 Aug 2020

What is your unique personal brand? ›

Your personal brand is made up of a distinctive combination of experiences, skills, values, and attitudes that make you unique and differentiate you from other professionals in your space. Simply put, personal branding is you. It's the “cover” by which people will judge the book (you).

What makes a good personal brand? ›

But they're more than that. They represent certain values and emotions. The best personal brands are unique, authentic, and trustworthy. They build a strong reputation about you that can help you personally and professionally.

How do I promote my personal brand? ›

Ten Tips for Developing Your Personal Brand
  1. Figure out who you are.
  2. Determine what you want to be known for.
  3. Define your audience.
  4. Research your desired industry and follow the experts.
  5. Ask for informational interviews.
  6. Embrace networking.
  7. Ask for recommendations.
  8. Grow your online presence.
14 Jan 2019

What is branding answer in one sentence? ›

Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds.

What is your brand answer? ›

Your personal brand refers to how you present yourself, your skills, your experience, and your career goals to other professionals. It's what distinguishes you from the rest of the pack on the job market.

How do you brand yourself meaning? ›

What does it mean to brand yourself? Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry.

What is a personal branding plan? ›

A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future.

What are the 3 C's of branding? ›

Raise your voice and clearly articulate your brand message and values by following the 3 c's model to brand messaging: consistency, clarity and character.

What are the 4 C's of personal branding? ›

4 C's Of Personal Branding - YouTube

What are three 3 aspects of your personal brand? ›

Here are three key things you need to develop a strong personal brand:
  • A clear, unique strength, talent, or expertise. ...
  • An ability to clearly articulate that uniqueness. ...
  • The persistence to communicate your brand consistently through many channels.

What makes a strong branding? ›

Strong brands have clear brand core values, an unequivocal positioning, and a long-term brand strategy. Consistent brand management with the help of brand rules ensures that the brand strategy is consistently applied in operative business. This helps to prevent a brand from overstepping its credibility limits.

What are the 5 elements that make a strong brand? ›

But, unless you've carefully considered and defined ALL five of the key brand elements—position, promise, personality traits, story, and associations—you still have work to do.

What makes a brand so successful? ›

Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point. Demonstrate the value that your company provides for the customer, and how that value is created.

How do you build a successful small business brand? ›

10 Tips for Creating a Successful Small Business Brand
  1. Define your brand identity.
  2. Invest in crafting a visual identity for your brand.
  3. Establish a visual experience for online customers exclusively.
  4. Become a superhero for your target customers.
  5. Research your competition.
  6. Find a voice for your brand.
3 Jan 2020

What is my business brand? ›

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

What is the best way to brand a business? ›

How to Brand Your Business for Success Summary
  1. Establish Your Overarching Goals.
  2. Outline the Key Qualities & Benefits Your Brand Offers.
  3. Create a Brand Logo & Tagline.
  4. Revisit Who Your Customers Are.
  5. Research Competitor Brands Within Your Industry.
  6. Improve Your Site's Visibility in Search Results.
  7. Be True to Your Brand.
20 Apr 2020

What are the top 10 strategies you will take to brand yourself and to start to build your business? ›

A 10-Step Brand Development Strategy
  • Consider your overall business strategy. ...
  • Identify your target clients. ...
  • Research your target client group. ...
  • Develop your brand positioning. ...
  • Develop your messaging strategy. ...
  • Develop your name, logo and tagline. ...
  • Develop your content marketing strategy. ...
  • Develop your website.
21 Sept 2022

› sites › goldiechan › 2018/11/08 ›

Creating the right personal brand will not only help you be known in your field and consistently land work but it could be the difference between “Who are you?”...
In order to attract more customers and investors alike, you have to offer something the market still hasn't heard of. Your product or service has to be genu...
According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. As a small business, you may be competing against big b...

What is a good branding strategy? ›

Ideally, your brand strategy outlines the key elements that make your brand unique, your mission and goals, and how you'll deliver on them. A strong brand strategy is meticulously crafted, taking into account all aspects of your market, niche, product or service offerings, customers, and competitors.

What characteristics make a good brand? ›

Top 7 Characteristics of a Successful Brand
  • Competitiveness. For a brand to truly succeed it needs to be as competitive as possible. ...
  • Distinctiveness. To have a memorable brand identity you need to be distinctive. ...
  • Passion. ...
  • Consistency. ...
  • Leadership. ...
  • Exposure. ...
  • Audience knowledge.
17 Feb 2017

What are the 10 advantages of strong brand? ›

The 8 Benefits of a Strong Brand
  • 1 — Customer Recognition.
  • 2 — Improved Customer Loyalty.
  • 3 — Easily Roll Out New Products.
  • 4 — Retain Better Talent.
  • 5 — Attract Influencers.
  • 6 — Reinforced Corporate Partnerships.
  • 7 — Stronger Financial Performance.
  • 8 — Better Stakeholder Relationships.
28 Apr 2021

What makes a strong branding? ›

Strong brands have clear brand core values, an unequivocal positioning, and a long-term brand strategy. Consistent brand management with the help of brand rules ensures that the brand strategy is consistently applied in operative business. This helps to prevent a brand from overstepping its credibility limits.

What are the 5 elements that make a strong brand? ›

But, unless you've carefully considered and defined ALL five of the key brand elements—position, promise, personality traits, story, and associations—you still have work to do.

What are examples of brand values? ›

Brand Values Examples
  • We back our customers.
  • We make it great.
  • We do what's right.
  • We respect people.
  • We embrace diversity.
  • We stand for inclusion.
  • We win as a team.
  • We support our communities.

What are the 4 elements of a strong brand? ›

A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful brand strategy that develops all four of these components increases brand trust, loyalty, and awareness.

What makes your brand unique from others? ›

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers.

What are the 5 branding strategies? ›

Five Different Types of Branding Strategies
  • Company Name Branding. Well-known brands leverage the popularity of their own company names to improve brand recognition. ...
  • Individual Branding. ...
  • Attitude Branding. ...
  • Brand Extension Branding. ...
  • Private-Label Branding.
6 Aug 2018

How can I make my brand famous? ›

Let's review the ways to build brand awareness through marketing, engagement and community building.
...
Social Media Marketing
  1. Curating relevant content.
  2. Publishing original content.
  3. Engagement and community building.
  4. Paid advertising.

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